Stop thinking about content.
Start making it.
Welcome to the Stellar Content Club
A place for small-business owners to create better, together.
Running a small business often means becoming the marketing department too.
You’re coming up with the ideas, taking the photos, writing the captions, filming the Reels, figuring out what to post and somehow finding the time to actually do it, usually on your own.
Stellar Content Club was created to make that part of running a business a little less lonely, and a lot more doable.
It’s a creative working community for small-business owners who want to get better at showing up for their businesses, without content becoming another full-time job.
We bring people together to plan, create, learn, share ideas and actually get things done, with expert support where it matters and the momentum that comes from working alongside other people who get it.
Created by Caroline Shreve
The Stellar Content Club was created by Caroline Shreve through Firdalia Studios, after noticing a very familiar problem among small-business owners: most of us know content matters, but actually finding the time, clarity and momentum to consistently create it is another story.
So she created the kind of space she wanted to exist.
Not another networking group. Not another social media course.
A club built around actually doing the work, together.
First up at Stellar
The Stellar Content Sprint
Four weeks to get your content out of your head and into the world.
The Stellar Content Sprint brings together just small-business owners for four weeks of strategy, planning, professional photography and hands-on content creation.
You’ll work alongside the group and our specialist collaborators to build your 90-day content strategy, decide what you actually need to create, make the assets to support it and put a repeatable system in place to keep it going.
Less learning about content. More actually making it.
You don't need more content advice.
You probably already know you should post consistently.
You know Reels are a thing. You know you should show your face occasionally. You've saved approximately 847 posts about hooks, algorithms and content pillars.
And yet...
When it's time to actually post something?
Nothing.
Or you're scrambling to make something at 9pm because you haven't posted in twelve days.
The problem isn't necessarily that you don't know enough.
It's that you don't have a clear plan, the right content ready to use, or a system that works in the middle of actually running your business.
That's what we're fixing.
What you'll walk away with
a clear social media strategy for your business
defined content pillars and key messages
a 90-day content plan built around your actual business
a substantial bank of specific content ideas
professional brand and/or product photography
Reels, B-roll and video assets
hooks, caption prompts and calls to action
a realistic posting rhythm
a content workflow you can repeat
a system for organising and scheduling everything
your first couple of weeks of content ready and scheduled
Not three months of magically finished content.
Something much more useful:
Your three-month content plan, plus the assets and system to actually create it.
Four weeks.
A group of small businesses.
One very productive month.
The Stellar Content Club brings together strategy, planning, professional photography and hands-on content creation to help you build a social media system you can actually maintain.
Over four weeks, you'll go from:
"What on earth am I supposed to post?"
to knowing what you're saying, who you're saying it to, what you're creating next and when it's going out.
And importantly, you won't finish with a beautiful workbook and a long list of homework.
You'll finish with content actually scheduled.
You won't be doing it alone
Stellar brings together three different kinds of support because making good content requires more than knowing how Instagram works.
Caroline Shreve
Your hostCaroline created the Stellar Content Club and its 90-day planning framework.
She'll guide you through the programme, facilitate the workshops and help turn a lot of ideas, dates, goals and half-written Notes-app thoughts into an actual plan.
Think structure, implementation and gentle-but-firm prevention of "I'll sort that out later."
Sophie | Big Lass Media
Sophie brings the professional social media brain.
She'll help you sharpen your audience, messaging, content pillars and strategy, turn those foundations into practical content ideas and understand what your analytics are actually telling you.
No chasing every algorithm update.
Just smarter, more purposeful content.
Social media expertise
Professional photography & visual contentEmma | Emma Raye Photography
Emma brings the professional photography.
She'll help you prepare for Content Day and make the most of your time in front of the camera, before capturing a bank of beautiful, useful imagery created specifically with your business and content plan in mind.
This is probably for you if...
You're a small-business owner who knows social media matters, but content constantly slips to the bottom of the list.
You have plenty of ideas but struggle to turn them into an actual plan.
You open Instagram intending to post and immediately forget everything you've ever known.
Your camera roll is full of things you could use one day.
You've bought templates, saved prompts or downloaded content calendars before, but keeping them going is another story.
You want professional imagery but also need the everyday content that keeps your business visible between photoshoots.
And you'd quite like to stop reinventing your entire social media strategy every Monday morning.
You don't need to become a full-time content creator.
You need a way of creating content that fits around the business you're already running.
